For several years, I have been the graphic and brand designer for the company dbaPlatform, an SEO tool startup who specializes in Google optimization. I have designed a range of marketing materials for them, including everything from their website to printable flyers.
In 2021, the company rebranded with this blue and navy color scheme and minimalist logo. Since then, their website has been through several iterations. Below is the newest version I’ve created.
dbaPlatform’s backend dashboard is an integral part of their functionality. I have spent the past year closely collaborating with dba’s development team and owners to fine-tune a brand new user experience. Users can now import their locations and inventory, as well as bulk edit information, post photos and other media, and monitor their SEO performance across any of their locations.
The dashboard designs necessitated accompanying elements, such as email updates and monthly local authority reports, which I also created.
I assisted the marketing team on a regular basis with materials such as Google Slides presentations and social media. Leading the direction and incorporation of the new branding into each of these marketing pieces was a significant step toward solidifying the brand as the forward-thinking, up-and-coming tech company that it is.
